Does this make you want to eat cheese? According to a survey cited in Ad Age, 86 percent of people who saw this Kraft Natural Cheese ad said it did. To me it looks fake, because the ropes of cheese do not appear to actually be attached to the neighbor slice, like they would on a real pizza.
For me, this creates what I call the "cereal glue" effect, in which discovery of the processes behind food ad creation makes the product seem suddenly unappetizing. What IS that cheese attached to, anyway? Whatever it is, it aint natural.
This is no small matter! This was deemed the most successful of all recent magazine ads. Apparently, you can fool [nearly] all of the people all of the time ...
1 comment:
it does look a little structurally manipulated. but, i'm always pleased by anything having to do with cheese, doctored or not :).
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