Friday, April 29, 2011

Ad it Up


Does this make you want to eat cheese? According to a survey cited in Ad Age, 86 percent of people who saw this Kraft Natural Cheese ad said it did. To me it looks fake, because the ropes of cheese do not appear to actually be attached to the neighbor slice, like they would on a real pizza.

For me, this creates what I call the "cereal glue" effect, in which discovery of the processes behind food ad creation makes the product seem suddenly unappetizing. What IS that cheese attached to, anyway? Whatever it is, it aint natural.

This is no small matter! This was deemed the most successful of all recent magazine ads. Apparently, you can fool [nearly] all of the people all of the time ...

Thursday, April 14, 2011

Sugar Blues

I won't be the first—or the last—to point this out I'm sure, but the article in this week's New York Times exploring whether sugar is, in fact, toxic does validate Mayor Michael Nutter's attempt to tax soda in Philadelphia, just as we tax alcohol and cigarettes.

The main support for the argument on public health grounds would be how much sugar Americans consume today over and above what we would get from just eating fruits and vegetables; the connection between excess sugar consumption, obesity, diabetes, and heart disease; and the damaging effects of sweet drinks—especially on the liver.

Taxing soda as a deterrent to unhealthy eating and as a way to help fund public health programs in a city with such a rampant obesity problem certainly makes sense. Maybe now the mayor can get City Council to go along with him on this one.

Monday, April 11, 2011

Dowd on Dylan: Blowin' Hot Air

The New York Times is no longer taking comments about Maureen Dowd's most recent column criticizing Bob Dylan for playing a Chinese government-approved set in Beijing. This means no one may ever read my thoughts on the matter, but I'll share them anyway:

It's a testament to the power of Dylan's music that, 50 years on, people are still trashing him for not being someone he never claimed to be.

If Dowd wants ideological consistency—politics in lockstep with poetry—there are other talented figures from the '60s protest movement to look to. Phil Ochs, for instance, whom Dylan is said to have told, "You're not a folksinger. You're a journalist." That the fiercely political Ochs has, over the years, inspired far fewer listeners to political action than Dylan, who is loyal only to his own artistic compass, should give her pause, however.

If Dylan weren't Dylan—iconoclastic, inconsistent, maddingly (to some) disloyal to cultural movements he helped shape—we would never have had more than the tousle haired Kennedy-era folkie he was in 1963, singing music forever associated with a particular time and place. He might today be a Civil Rights Era footnote, no more or less intriguing to people in China than, say, Peter Paul and Mary (which is to say, not very). His first heresy was to pick up the electric guitar, which in retrospect sealed his message as timeless, to be revisited and reinterpreted by each successive generation.

The music of Bob Dylan has and will continue to inspire people the world over, and his appearance in Beijing, however impolitic, will do the same for the Chinese—whether Maureen Dowd likes it or not.